How control can damage the dialog with consumers
Original Article by David Nelles In an interview with AdAge magazine Jimmy Wales gives his estimation about marketers’ strategy of mass collaboration in digital platforms like wikia.com. But Walles...
View ArticleSuccess through user’s ROI – What is the added value in social media for users?
Original Article by David Nelles Social media marketing only works when a user gets a real added value through his/her engagement. This means: The interaction with brands in user generated channels...
View ArticleThe Five Pillars for a Successful Facebook Fan Page
Original Article by David Nelles Okay, we’ve seen the missing willingness of few marketers to get into dialog with their target group in social networks. Now, it’s a fair turn to give these execs some...
View ArticleTwitter and Communication Crisis – A Question of Action
Original Article by David Nelles There it goes; Twitter has become a substantially relevant PR tool. Hence, within only few months a number of brands have experienced, how fast a crisis can spread –...
View ArticleThe Five Big Mistakes of Customer Dialog in Social Media
Original Article by David Nelles All beginning is hard. The dialog with customers in user generated communication channels will be more than just a free will thing to do in the future, but utmost it...
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McKinsey-Study: Big Data and Social Media Tools are Mega-Trends
As soon as a McKinsey-study names big data, digital marketing / social media, and cloud computing as megatrends, it will be recognized among most old economy enterprises. A recent investigation by the...
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Social Media Marketing & Monitoring: 10 KPIs for HR, Recruiting & Employer...
Social Media and Human Resources: When I’m right, this is going to be one of the coming boom topics in the next months, as more and more blogger and relevant media cover it. Recently I read on...
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Evolution: ethority global expansion in 2014
Many colleagues of the media is our social media prism a term and every day we are pleased to recieve your feedback, comments, mentions, ideas and suggestions. Without our team, our great customers and...
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15 facts about Social Commerce & Online shopping in social networks
Social media drives sales! It is clear to all of us, but the extent to which the commitment has paid off, is not exactly fixed. Some facts (U.S. focus) has prepared MarketMeSuite in a nice graphic. The...
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CEO Column: dmexco 2013 – Digital Marketing Exposition & Congress
It is the event of the year for European digital scene – Media / / Marketing / / Analytics / / Technology – and how the industry itself, the dmexco is growing rapidly. We read on the website of the...
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ethority at dmexco expo review!
This year’s dmexco is a success, that’s for sure. Crowds of visitors flock through congested corridors or try another (standing) to grab space in the conference areas. The interest in the numerous more...
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Online Media Monitoring
Social Media has dominated the landscape of our culture over the past couple of years taking off at a considerable pace. In two years alone, 818.4 million people have gained internet access via mobile...
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Social Network Statistics 2013 – Growth rates and numbers of users
Statistics on the growth rates and numbers of users of the largest social networks, you should know as a Social Media Marketer. Taking a closer look, the following facts emerge: 1 Social Networks are...
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Social Network Usage: Women on Pinterest & Instagram/Teens on Twitter & Tumblr
Every social network has its own identity, which is mainly characterized by its users. Thus, women in particular are active on Pinterest, and Instagram. Tumblr is used most by teenagers. Thanks to the...
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Changes in social media, and importance of timing.
We all know that the marketing landscape has changed, but at what pace have they changed and how does that affect your market strategy going forward. Here are some important facts about the digital...
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20 facts about video marketing: Facebook Power / / SEO Booster / / CTR +
Video marketing is the fastest growing tool for marketers through 2013, and going into the future. Instead of full pages of text, more businesses and blogs are turning to video to visually stimulate...
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Customer reviews and how they can affect your products.
Customer reviews, they drive our purchasing decisions everyday whether we recognize it or not. Sometimes going under the radar the effect that one single negative review can have on the purchasing...
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BigData : 41% want good deals vs. Privacy
Also to such amazing results can big data mixed with classic market research to come . Thus, recent studies show a very interesting fact. More and more people greater protection of their personal data...
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