Big data and market research together makes for amazing results. Thus, in recent studies show a very interesting fact; More and more people want greater protection of their personal data , but as soon as there is the chance of a discount, they are willing to waive the protection mechanisms for the better offer.
A recent study by Harris Interactive comes to the conclusion that 90 percent of U.S. Internet users have actively enhanced their protection of privacy on the net. Compared to last year were they were the percentage was far less for those ready to protect their online safety.
35 percent of respondents stated that they have already cut their co-operation or even the customer relationship to a company because of safety/privacy concerns.
That is one side of the coin . EMarketer is contrary to these results, stating that in October 2013 , 41 percent of consumers surveyed were willing to put far more personal information available online for better offers, products or services, which in turn is good for marketers in the long run.
So what do these contrasting statistics mean for you the consumer or marketer? How you use your private information online can be a determining factor in a repeat customer, or a potential customer lost. Abusing consumers privacy for profitable gains will lead your business in the wrong direction, however if the quality of your offer is valid, and the practice of protecting your customers privacy is a primary goal, then you could expect an increase in sales and heightened loyalty.