Video marketing is the fastest growing tool for marketers through 2013, and going into the future. Instead of full pages of text, more businesses and blogs are turning to video to visually stimulate the viewer while conveying their ideas, and or products to online consumers. As Youtube and other various video hosting sites such as Vimeo and Dailymotion dominate the online video market, here are some facts and stats to help you understand the importance of video to your future success.
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only 24% of national brands are actively using online video to market to consumers.
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89 million people in the United states alone are going to watch 1.2 bullion online videos today over all video platforms.
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Video is the most shared brand content on Facebook.
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Youtube is the #3 top site visited globally with over 1 billion unique visitors a month to the site, with over 4 billion hours watched.
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50% of marketers will increase their video production budget in the next 6 months.
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Animated promo videos increase conversion rates by 20%
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Combining video with full page ads increase engagement by 22%
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Video has a 41% higher click through rate than text, and a 30% higher conversion rate.
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Consumers who view a product ad video online are 64% more likely to purchase than text ad, while those who view a product demo video are 85% more likely to follow through with a purchase.
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Online video ads will increase from 1.94 billion a year from 2013, to 5.7 billion in 2014.
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36% of online consumers trust video ads.
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Video immediately boosts your SEO rating as your chances of getting listed on the first page of Google is increased by 53 times.
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Youtube accounts for 28% of all Google searches.
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An introductory email that is accompanied by a video receives a higher click-through-rate by 96%
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59% of executives would rather watch video than read text.
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65% of executives visit the marketer’s website after viewing a video.
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76% of marketers plan to add video to their respective sites.
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by 2016, 2/3rds of the worlds media data will be online video according to Cisco
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80% of internet users recall watching a video ad on a website within 30 days, with 46% taking action within that span.
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90% of information transmitted to the brain is visual which the brain will processes 60,000 times faster than text information.
Video production should be a key component to any business looking to bolster its presence in the online world, or for its next marketing campaign. Boosting SEO and having a higher click-through-rates, videos should be looked at as a high rate of ROI. Instead of a wall of text bombarding your customers in the about us section, or for a product review, instead incorporate visuals such as video to keep the viewer more engaged with the content they are viewing. Video is not only here to stay, but video will continue to lead the way into the future.
