We all know that the marketing landscape has changed, but at what pace have they changed and how does that affect your market strategy going forward. Here are some important facts about the digital age, and the importance of timing, paid posts, and demographics.
- Adults are spending more time on their computer, phone and tablets than any other device. This amount has increased from 3.11 hours a day in 2010 to 5.16 hours a day in 2013. The largest jump being from 2011 to 2012 a .84 hours a day. The rise of applications on the mobile market has made connecting using devices faster and more easily accessible.
- While TV has seen no significant changes in time per day from 4.24 in 2010 to 4.31 hours a day, print suffered the largest decline from .5 hours a day in 2010 to .32 hours a day. Television has remained a staple in the media industry largely in part due to successful long running TV Series, talk and game shows therfor advertisement through TV is still a very viable option.
- 34% of adults own a tablet in 2013 compared to 3% in 2010. Not surprisingly the use of tablets has skyrocketd from .01 hours a day in 2010, to 1.03 hours a day. As the tablet market has seen a major increase in the product technology being offered as well as more competing brands, now is the best time to invest in a tablet.
- 80% of twitter users access twitter through mobile devices. Being only 140 letters are required, Twitter is best used for spontaneous post, quick promotions, and consuming news stories on the go
- The largest amount of Twitter retweets come most often during 5pm at 6% with click through rates being highest on Wednesday, and on weekends. 5 pm being a standard time of the end of a work day, this is also the most engaging time of twitter, outside of a major event taking place.
- For a 24 hour promoted trend on twitter, it costs 200,000$ garnering +4% in engagement depending on the size of the companies follower presence. For a company looking to strongly push a new product, or offers, Promoted tweets gives you instant access to the vast majority of twitter timelines.
- The best times to post onto Facebook for the most shares is at 12 noon, and 7pm. With facebook having a strong mobile and computer user base, lunch time, and returning home from work garner the most engagement on facebook.
- Since the shift to in news feed ad posting on facebook, businesses have reported a 375 CTR from Q3 2012 – Q3 2013 and a healthy 152 ROI. No longer being relegated to the side of the screen, being able to position your ad in the middle of a timeline feed gives you primary access to your core demographics you wish to reach.
- 50% of 18-24 year olds check facebook when first waking up. As the young generation has invested the longest time into facebook, checking posts, and news first time in the morning is a common practice.
- Social networks such as Facebook, Twitter, Google+ account for 20% of time spent on the computer online. With the majority of our friends, connections, and news outlets being on these social mediums, these sites often are the first pages visited when logging on to the internet.
